5+ Marketing Tips from hosts to help you drive more bookings
Last updated on April 17, 2026
Thousands of people visit Spare Space every day to discover unique venues for their next shoot, event, workshop, or creative gathering. While great photos and detailed descriptions help, our top-performing hosts know that marketing their listings beyond the platform is the real secret to consistent bookings.
Whether you’ve just gone live or want to boost visibility for an existing space, here are tried-and-tested marketing tips inspired by some of our most successful hosts.
1. Plan a Launch Strategy Before You Go Live
Before your listing goes live on booksparespace.com, take a moment to plan how you’ll announce it. You’ve invested time and energy into setting up your space - now it’s time to make sure people see it.
Start with your own network:
- Share the launch with friends, family, and local communities.
- Announce it on WhatsApp groups or local neighborhood chats.
- Add a story or post on Instagram tagging @booksparespace.
Even a small wave of word-of-mouth in the beginning can help you attract early bookings and reviews.
2. Don’t Underestimate the Power of Social Media
Social Media is your most powerful (and free) marketing tool. Each platform has its own style, and using them strategically can make a big difference.
Instagram:
Post high-quality images and Reels showing your space in use - natural light, décor, behind-the-scenes moments.
Tag @booksparespace and use hashtags like #SpareSpace and #BookSpareSpace.
Add your Spare Space listing link in your bio or use a Linktree if you have multiple spaces.
Share stories with “Swipe Up” links if available, or simply say “Link in bio.”
Facebook:
Share your listing and make the post “Public” so others can reshare it easily.
Join local community or event groups to post about your space.
LinkedIn:
If your space works for offsites, shoots, or creative meetings, post about it on LinkedIn.
Add a professional touch: mention what types of clients your space suits best.
3. Add Your Listing to Your Website (if you have one)
If you already have a personal or brand website, use that traffic! Create a dedicated section called “Host with Us” or “Book My Space”, showcasing a few stunning images and linking directly to your Spare Space listing.
Even if your website is minimal, a single “Book Now on Spare Space” button can drive organic conversions from search and social media.
4. Try Email Marketing
If you have a mailing list - even a small one - don’t hesitate to tell your subscribers about your new space. Share high-quality photos and a clear reason to book:
“Looking for a unique space for your next brand shoot?”
“Hosting a small pop-up or workshop? This might be your spot.”
Tools like Mailchimp or SendGrid make it easy to send clean, branded emails.
5. Collaborate with Influencers or Local Creators
You don’t need celebrities — micro-influencers or local creators (1K–10K followers) with genuine audiences can help.
Offer them a special discounted rate or free use for a few hours in exchange for tagged content.
You can send a custom invite-to-book link directly via your Spare Space inbox.
Alternatively, try limited-time discounts (like 20% off your first 5 bookings) and promote them on Instagram Stories to generate early traction.
6. Tap Into Your Local Community
Your neighborhood is full of potential guests.
Post your listing on Nextdoor, local Facebook groups, or WhatsApp communities.
Partner with nearby caterers, event planners, decorators, or photographers. Offer a small “collab swap”: they promote your space, you recommend their services to guests.
7. Collect and Promote Reviews
Positive reviews are your best marketing asset. Encourage every guest to leave a review - especially after their first booking. Once you have 10+ good reviews, you’ll notice a big jump in new inquiries.
Guests trust social proof, and great reviews make your listing stand out instantly.
Final Tip: Marketing your space doesn’t have to feel like work — it’s about showing people what makes your place special. Be consistent, engage your local community, and tag @booksparespace whenever you post — we often reshare standout host content on our official page.